Common Occupations, Unemployment Level, And Hazards

†¢ Common occupations, unemployment level, and hazards from employment: The common occupations are 21% production, 16% sales and related, 10% management, 9% construction and extraction, 7% installation, maintenance and repair, 6% material moving occupations, 5% education, training, and library occupations (para 6). The unemployment level is 7.5%. The majority of the occupations in the area require great physical labor. Possible risks for this are injuries on the job, strained muscles, or inhaled substances. †¢ Access to transport; goods, services, grocery stores, and food prices: The town does not currently provide pubic transportation. Most of the stores and services are within walking distance to able bodied people, but to the ill†¦show more content†¦23). The child neglect rate is 5.8% (pg. 23). There are no statistics on anima or malnourishment, but the temporary assistance program rate is 1.2% and food stamp eligibility is 20.8% (pg. 23). †¢ Utilization of programs: The food stamp usage is 20.8% in Smyth County (pg. 23). Temporary assistance programs are being used by 1.2% of the region (pg.23). †¢ Community lifestyle preventions: Saltville has several signs, posters, and even educational sessions involving driving safety. The medical clinic in Saltville has pamphlets and teaching programs on smoking preventions and substance abuse. Though from random survey I conducted 7/8 people believe that substance abuse is a major problem. When asking several high school students what they thought the biggest problem with their school was Jade Wyatt, senior at Northwood High School, stated, â€Å"Drug use a big problem with our community, especially in our schools.†, another student Katelyn Blevins, 10th grader, responded â€Å"I would say drug use is a major problem that seems to be constantly ignored in our school, but also health care access. You see so many people that are sick, but they can’t afford to visit the doctor due because they don’t have the financial ability†. A student who wishes to remain anonymous reported the use of drugs in the bat hrooms at school, the usage include marijuana and vaping. The neighboring community of Chilhowie has a RU program that helps with substance

Business Marketing Nipro Corporation

Question: Describe about the Business Marketing for Nipro Corporation. Answer: Introduction Nipro Corporation is an Australian company that is delivering advanced medical devices and instruments over the 60 years. These medical devices are innovative devices that are used to improve and enhance the lifestyle of the individuals suffering from chronic diseases (niproaustralia.com.au 2016). The project deals with the market and the marketing strategies of Nipro Corporation. A marketing plan is developed for the result blood glucose meter product. The current market situation of the company is analysed and the SWOT analysis is performed in order to understand the market position of the company. The SMART objective is used to list the objectives of the company. The evaluation of the market strategies further helps the company to improve its performance. Current market situation of Nipro Corporation The current market situation of Nipro Corporation is analysed by studying the different marketing areas such as follows: Target segment and the benefits of segmentation: Nipro Corporation carries out market segmentation in order to carry out the business effectively. The company focuses its target on the top brand healthcare industries in order to provide the medical devices needed in the hospitals and diagnostic centres. The market segmentation helps the company to determine the market opportunities and focus on one particular target (Leonidou et al., 2013). The company is able to deliver better customer service and increase its efficiency. Customer needs: The technology advancement causes the expectation of the customer to rise. The patients suffering from conic diseases related to diabetes, renal, infusion and other diseases needs effective medical help that helps them to lead a better lifestyle. Moreover, the customers prefer products and services that are effective and within their budget. Products: Nipro Corporation offers medical devices that have a comprehensive portfolio to the market. the product range of the company not only includes core areas of expertise (renal, diabetes, infusion therapy but also other general medical supplies that are of high quality that gives a 360 degree supply solution to the healthcare companies (Wilson et al., 2012). Cost factor: The Company tries to prepare its products through the application of cost effective strategies. The cost factors of the company include the labour cost, land cost and the capital cost. Key features of the products: The products offered by the company are innovative and are effective in reducing the impact of the diseases on the patients health within a less span of time (Berthon et al., 2012). The products further are within the affordable range that allows the patients to purchase them easily. Competitors: Nipro Corporation operates in a market, where it has a number of competitors. The three top competitors of the company are Cochlear, Teleflex Medical and Lumenis. These three competitors of Nipro Corporation hold a sustainable market position in Australia with a large market share. The market strategy of Cochlear is to provide low price products to grab more customers. On the other hand, Teleflex Medical and Lumenis apply the strategy of earning higher customer satisfaction to retain the potential customers. Distributing channels and its effectiveness: The distributing channel of the company has a number of units that helps to reach the final goods to the customers. The retailers, distributors and the internet are the distributing channels that the company uses (Armstrong et al., 2012). SWOT analysis Strength Innovation Cost advantage Geographic advantage Brand image Weakness Lack of marketing plan Problems in management Own known vulnerability Undifferentiated service lines Opportunity Availability of new technology Changes on customer needs New market segment Threat Competition Adverse changes in regulations Shift in market demand Superior distribution channels of competitors Objectives The objective of Nipro Corporation is to develop a marketing plan for the result blood glucose meter. Specific Clear statement Avoiding vague statements An explicit statement for the required result of the objectives Measurable Tangible target Avoid out ruling the qualitative objectives It needs to be mapped to the organisational goals Achievable Accepted by the stakeholders Adjustable and adaptable in nature Aligned to the organisational policy Meet the short-run objectives Realistic Availability of the resources needed for the result Recorded and reviewable Relevant to the mission of developing market plan for the result blood glucose meter Timeline Building of an effective team Develop a marketing plan within 6 months along with market research and analysis Marketing strategies Positioning strategy: Nipro uses the customer benefits as a positioning benefit that helps to focis on the characteristic of the product as per the demand of the customers. This helps the company to deliver innovative medical devices to the customers at low price. This increases the customer satisfaction level, brand image and companys performance. Product strategy: The Company lays a foundation of the product life cycle that helps to outline the end-to-end vision of the product. This helps the company to direct the activities of the company (Menon et al., 2015). Pricing strategy: Nipro Corporation implements the low pricing strategy that helps to create an affordable option for the customers. As the customers of the market prefer affordable products, the low pricing strategy is very effective. Promotion strategy: The Company uses the social media to promote its product in the modern era of technology. This allows catching the attention of larger mass of customers and making them aware of the products offered by the company. Distribution strategy: Nipro Corporation implements the intensive distribution strategy in the company to distribute the products. The strategy allows the company to reach the final low price products to the healthcare companies effectively (Hollensen, 2015). Marketing communication strategy: The marketing communication tools used by Nipro are personal selling, advertising, sponsorship and public relation. These tools helps to communicate massage the desired market (Jobber Ellis-Chadwick, 2012). Conclusion The above project on the marketing strategy of Nipro Corporation, Australia infers that the company needs to develop an effective marketing plan that helps the company to improve its market position. Moreover, the high competition received from the competitors increases the need of the marketing plan. The market strategies have to be implemented effectively to achieve the desired outcome and goals of the company. Reference list Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, 94-110. Menon, A., Bharadwaj, S. G., Adidam, P. T., Edison, S. W. (2015). Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. niproaustralia.com.au (2016), About Nipro Corporation, Available at: https://www.niproaustralia.com.au/about-us/ [Accessed on 20 September 2016] Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill.

Gullivers Travels-Satire Essays - Gullivers Travels, Brobdingnag

Gulliver's Travels-Satire Jhova Tyler, 1 In 1726, Jonathan Swift published a book for English readers. Primarily, however, Gullivers Travels is a work of satire. Gulliver is neither a fully developed character nor even an altogether distinguishable persona; rather, he is a satiric device enabling Swift to score satirical points (Rodino 124). Indeed, whereas the work begins with more specific satire, attacking perhaps one political machine or aimed at one particular custom in each instance, it finishes with the most savage onslaught on humanity ever written (Murry 3) satirizing the whole human condition. In order to convey this satire, Gulliver is taken on four adventures, driven by fate, a restless spirit, and the pen of Swift. Gullivers first journey takes him to the Land of Lilliput, where he finds himself a giant among six-inch tall beings. His next journey brings him to Brobdingnag, where his situation is reversed: now he is the midget in a land of giants. His third journey leads him to Laputa, the floating island, inha bited by strange (although similarly sized) beings who derive their whole culture from music and mathematics. Gullivers fourth and final journey places him in the land of the Houyhnhnms, a society of intelligent, reasoning horses. As Swift leads Gulliver on these four fantastical journeys, Gullivers perceptions of himself and the people and things around him change, giving Swift ample opportunity to inject into the story both irony and satire of the England of his day and of the human condition. On the surface, Jonathan Swifts Gullivers Travels seems to be a travel log of one man, Lemuel Gulliver, on four fantastic journeys. But on a deeper look, it is a biting work of satire aimed at the vast majority of humanity. Swift ties his satire closely with Gullivers perceptions and adventures. In Gullivers first adventure, he begins on a ship that runs aground on a submerged rock. He swims to land, and when he awakens, he finds himself tied down to the ground, and surrounded by tiny people, the Tyler, 2 Lilliputians. Irony is present from the start in the simultaneous recreation of Gulliver as giant and prisoner (Reilly 167). Gulliver is surprised at the intrepidity of these diminutive mortals, who dare venture to mount and walk upon my body (Swift 16), but he admires this quality in them. Gulliver eventually learns their language, and arranges a contract with them for his freedom. However, he is bound by this agreement to protect Lilliput from invasion by the people of Blefuscu. The Lilliputians relate to him the following story: In Lilliput, years ago, people once broke eggs on the big end. However, the present kings grandfather once cut himself breaking the egg in this manner, so the King at the time, the father of the present kings grandfather, issued an edict that all were to break the eggs on the small end. Some of the people resisted, and they found refuge in Blefuscu, and for six and thirty moons past ( Swift 48), the two sides have been at war. Of course, to Gulliver, such an argument would be completely ridiculous, for he could hardly distinguish the difference in the ends of their eggs. For Swift, Lilliput is analogous to England, and Blefuscu to France. With this event of the story swift satirizes the needless bickering and fighting between the two nations. Also vehicles of Swifts satire were the peculiar customs of the nation of Liliput. The methods of selecting people for public office in Lilliput are very different from those of any other nation, or rather, would appear to be so at first. In order to be chosen, a man must rope dance to the best of his abilities; the best rope-dancer receives the higher office. While no nation of Europe in Swifts time followed such an absurd practice, they did not choose public officers on skill, but rather on how well the candidate could line the right pockets with money. Gulliver also tells of their custom of burying their dead with their heads directly downwards... The learned among them confess the absurdity of this doctrine, but the practice still continues (Swift 60). At Tyler, 3 this point in the story, Gulliver has not yet realized that by seeing the absurdity of

Lifelong Learning Is no Longer Required for Career Success

Lifelong Learning Is no Longer Required for Career Success Read why lifelong learning is not considered to be important in career development like before. People associate learning with formal education. People are taught the essence of a getting the highest form of education. Formal education is considered an important factor in determining how successful a person will be. In the society, people accord more respect to the person who has formal education since they consider them to have higher chances of being successful in life. When applying for jobs, employers first look at academic qualifications to determine the academic position of the applicant. However, as much as lifelong learning is considered important, there are other factors that contribute to career success. Creativity Does Not Depend on Academic Qualifications Lifelong learning is not considered to be important in career development like before. Employers are not considering credentials to be essential when hiring employees. Additional skills are being looked at, and those who are more rounded are considered to have higher chances of being successful in their careers. Combining Academic Knowledge and Practicality If a person has a creative mind, they might get successful by using their skills. Artists, do not rely on their education but become successful mainly because of their skills. Creativity does not depend on academic qualifications but on how far a person is willing to go with the mind. In entrepreneurship, lifelong learning is not in the top things that make them successful. The top contributing factors to business success are: Being visionary and seeing the bigger picture. Doing things at a fast pace and not wasting time doing irrelevant research. Being determined despite the challenges that come in the way. Pay Attention to the Details that Contribute to the Bigger Picture People who are busy learning all the time tend to miss opportunities that present themselves. Opportunities are available to those who seek them, and lifelong learning prevents people from recognizing these opportunities, and they miss out on the chance to build their career. People who are critical thinkers will take advantage of these opportunities as they present themselves. They will become more successful since they do not rely on constant learning and pay attention to the details that contribute to the bigger picture. Those who do not rely on lifelong learning have certain characteristics. They are creative thinkers and are always coming up with new ideas. They are innovative. They are open minded and work well with others. They focus on the things that interest them and play to their strengths. They are quick to adjust to any changes. Practical and Industrial Experience Those who support lifelong learning claim that it provides people with more opportunities to excel in their careers. Life-long learning provides people with education and literacy that is necessary for career development. Some careers require high education levels to excel in them. Life-long learning is not only formal education but also includes practical and industrial experience in the relevant fields. Some of these careers requiring high levels of education to excel are in the following fields: Medicine Engineering Construction Mechanics and others that require in-depth learning Lifelong learning also enables one to have a broad range of thought making them adapt easily to different environments. Also, the society is more likely to respect a person who is more advanced in their level of education. Through lifelong learning, one has more career opportunities available to them and can use this to get the job they want. Is High IQ a Guarantee of Academic Success Lifelong learning still continues to be an important contributor to the career success of an individual. However, it is important to find balance and not rely wholly on it as there are also other things that influence success. Career success should give a person the chance of doing the work they want and having a comfortable life. For some, this is achieved through lifelong learning while others achieve it through utilizing their skills and talent. Both educated and non-educated people can be rich and successful. It all depends on how well they can balance and their determination to become successful in their relevant careers. Being well rounded will ensure that a person has control over their career and will be in charge of advancing in their careers. Career success will no longer depend solely on the level of education but on the additional qualities of the person.

Compare Arthur Miller's life to the characters in his play, Death of a Essay

Compare Arthur Miller's life to the characters in his play, Death of a Salesman - Essay Example The notion of identifying with a character is nothing new. The fictional personas that we love or hate remind us of ourselves and other people that we are astonished at how a writer is able to get all the details, the idiosyncrasies and the truth of their self. All of this is achieved not merely because of the writer’s imagination but more importantly because he knows them and is thus able to breathe life into them. Arthur Miller’s ‘Death of a Salesman’ has been an enduring masterpiece that has won him a Pulitzer Prize and marked his career as a great American playwright. Miller had always been compared alongside Henrik Ibsen and where their similarities lie is on the portrayal of social problems in their writing. But to categorize Miller and confine him in the shadow of Ibsen would be a great injustice to his work. As Harold Bloom tells it, â€Å"Ibsen essentially was a daemonic dramatist, trollish and Shakespearean, always closer to a cosmos of elemental forces, like those in ‘King Lear’ and ‘Macbeth’ and ‘Macbeth,’ than to the social world of politics and economics† (7). This is in contrast to the straightforward appeal of Miller’s work and the characterization of the American hopes and ideals as a prevalent theme in the execution of his greatest play. â€Å"For Arthur Miller, art was always deeply connected to life. Art, he believed, not only derives from life experience, but it must also respond to life and improve the conditions of life and living for humanity† (Sterling 35). Arthur Miller’s life has been a long and colorful one. This was marked by several marriages that included among others the famous actress Marilyn Monroe to whom he had written a screenplay she had starred in titled ‘The Misfits’ in about the same time they had their divorce. Their relationship was the center of media attention even before the notoriety of today’s paparazz i. They epitomized celebrity culture even before there was even such a thing. But more than this he has been known to take an outspoken stand on social issues and is one not to shy away in speaking his mind publicly. Miller had lived a most fascinating life filled with anecdotes and controversies up to the moment of his death at the rightful age of 89 in 2005(Biography.com). Even towards the end of his life, he has consistently made a mark as a voice of his generation and his love for the theatre has emanated therein. Aside from the highlights of his life during his fame, his early years reveal more of how time has molded him to be the writer that he is. The understanding of ‘Death of a Salesman’ in the realm of its authors life bears a number of manifest parallelisms not only to his own life but also to the things that are occurring during the time it was written. The theme of the narrative bears resemblance in that of the authors own and for the search of the dream we all share. Arthur was born the second child in a well-off Jewish family on October 17, 1915. They lived in an idyllic apartment with a prestigious address near Fifth Avenue in New York. His father, Isadore ‘Izzy’ Miller, was able to provide a comfortable life for his family through his Miltex Coat and Suit Company which manufactures women’s clothing and employs about 800. His relationship with his mother is the one he treasured the most. Gittel Miller, more fondly called ‘

The Coca-Cola Company Essay Example | Topics and Well Written Essays - 3250 words

The Coca-Cola Company - Essay Example However, rising environmental concerns and 'green' initiatives adopted by various multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have yet to impact their brand image. This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing 'green' marketing initiatives. The paper recommends initiatives like use of renewable energy, celebrity endorsements, use of social networks site and presence in various 'green' events to build on their brand image of a 'green' organization. Coca-Cola is a multinational company with majority of its products ranging from varieties of carbonated drinks, juices and water. Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. ... Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products, they have been strategically gaining competitive edge and strong local market presence. Coca-Cola's market strategy has helped them achieve high revenue and a strong brand image. Marketing strategies including buzz marketing, viral marketing, and celebrity endorsements have helped Coca-Cola to retain its brand image as well as remain competitive in the soft drink industry. In recent past, protection and preservation of natural environment have been one of the key promotional themes of many major corporations which are highlighted through 'green marketing'. Green marketing is a term that is used for activities spanning manufacturing a product to selling that product with a minimum impact on the environment. Environmental concerns like plastic disposal, wastewater discharge and increased energy consumption are some of the targets that companies have been considering. In view of these corporate-trends, the soft drink industry with Coca-Cola leading the bandwagon changed its manufacturing, packaging and distributing practices to address the environmental concerns and projecting themselves to be partners in the novel cause. With rising global concerns, consumers are also becoming more aware of their environment. They are becoming eco-friendly by

Values, Goals and Good Journalism Essay Example for Free

Values, Goals and Good Journalism Essay Power of the press†¦ Glory of the byline†¦ Thrill of being among the first to know†¦ These are just some of the legendary benefits that a person gets when he or she takes journalism for a profession. The public looks up to journalists as those who do very interesting things – meeting the rich and famous, having access to powerful people, experiencing heady encounters and getting paid for doing these things. However, power is always accompanied by a corresponding responsibility. Ideally, a journalist should present the truth about an event or issue. He must be well-grounded in the standards and ethics of journalism before he even attempts to write a story. He must bear in mind the importance of confidentiality, objectivity and fairness. He must understand that journalism is a presentation of facts and facts alone. There really are some instances when a writer tends to inject personal bias in the story he is writing. These happen when he inserts personal feeling and opinion and when he sees himself not as an observer but a participant in the event that he is covering. There are also cases when a journalist stacks the facts so as to prove one side of the story or to take the position the paper prefers. Personal biases must be set aside when presenting a news. What one writes reflects who he is. If his commitment to journalistic principles and public service is compromised with financial gains, this may lead to offenses such as libel, sensationalism, invasion of privacy, obstruction of justice, and obscenity. To prevent getting charged of any of these, the good values of a journalist must urge him to exercise good judgment which eventually shapes credibility. The best way to be the best writer, however, is to treat journalism as a vital calling. Every writing must be inspired by the manner the Bible was written. The Bible emphasizes the necessity of objectivity in reporting. As Luke writes: Since I myself have carefully investigated everything from the beginning, it seemed good also to me to write an orderly account so that you may know the certainty of the things you have been taught. Objectivity must be transparent in all kinds of reporting. In recent years, priests’ involvement in sex scandals had been a sensitive topic worldwide. This is just right as journalists must carry out their duty of presenting even the dark side of the news. The Bible describes God as a creator and man as His image-bearer. Sometimes, a journalist needs to report on the contrast between man’s sinfulness and God’s holiness. Journalists do not have to preach in stories; however, they can work towards honest selection of details. There is no question about God’s involvement in human history. In Deuteronomy 29, Moses addressed the Israelites: Your eyes have seen all that the Lord did in Egypt to Pharaoh, to all his officials and to all his land. With your own eyes, you saw those great trials, those miraculous signs and great wonders. But to this day, the Lord has not given you a mind that understands or eyes that see or ears that hear. In writing his own piece, a writer must provide the context but must follow the Bible in depicting God’s grace and man’s sinfulness. If in the Bible Jesus says to Thomas, â€Å"Blessed are those who have not seen and yet have believed,† same goes to a journalist who does not go to press even when ten people tell him the same thing. In conclusion, good journalism entails truth-telling even when it hurts. For him to become the best journalist he can be, a journalist must possess only two things: commitment to truth and a biblical worldview in apprehending reality accurately. Reference Brucker, Herbert. Communication is Power: Unchanging Values in a Changing Journalism. New York: Oxford University Press. 1973.